The Sustainability of Influence

The Sustainability of Influence

Whether you liken them to press or celebs, consider them peers or nobodies, social media influencers have been the rising stars of recent years, but are they here to stay? Let’s start by clarifying who it is we’re talking about when we refer to social media or digital ‘influencers’. Well, simply put they are, social media users who have large followings of engaged audiences. In short, a lot of people listen to what they have to say! The rise of social media channels has allowed anyone and everyone to have a voice. In effect people with home-grown talent and entrepreneurial prowess have harnessed new platforms and forged a career for themselves built on the ability to generate a loyal following online. Obviously there’s a little more to it than that – expertise and quality content are a must, but you get the idea! For businesses, this has been an exciting prospect. This level of accessibility to powerful voices has opened up...
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